Diversity in Fashion

You have a more interesting life if you wear impressive clothes. Fashion should be fun. It shouldn't be labelled intellectual.

The need for diversity in fashion does not only include racial or ethnicity factors. Fact is, the human race is diverse in beauty, build, thought, and perspectives. So why is it that fashion industry still remains so analogous? So far, we have seen some progress in runway diversity; 32.5% in Spring 2019 verses, 17% in Spring 2015.

The need for diversity in fashion does not only include racial or ethnicity factors. Fact is, the human race is diverse in beauty, build, thought, and perspectives. So why is it that fashion industry still remains so analogous? So far, we have seen some progress in runway diversity; 32.5% in Spring 2019 verses, 17% in Spring 2015. However, these statistics aren’t enough. It is still rare to see plus size models on the runway and Victoria’s Secrets basically stopped their show before trying to be all inclusive. The desire for change lingers, but the actions that make an impact are still few.

Consumers Control the Atmosphere

The power of social media is one of the reasons why change in diversity is happening in the Fashion and also Beauty world. In order to attract customers, people need to identify with the marketing. From the billboards, to the runway, we need diversity in order to reach the masses. People are speaking out on every social media platform and it has become impossible to ignore. For so many years, it was easier to stay blind to the fact that, we as a people were not happy with what we were given.

”you can’t expect to build a global fashion brand without embracing global casting”

–Creative Director Olivier Rousteing

Rihanna, the Catalyst.

With the rise of Fenty and its inclusive branding, the success has proven the fact that change was needed and required. No longer, can things stay with the same pattern of representation. Brands are expected to globalize their visuals, ethnically, gender-wise and body type. People got a taste of diversity, and they want more, much more.

Moda in Colour: The Small Part of a Bigger Picture.

I will not say that Moda In Colour is the complete solution to the lack of diversity in Fashion and Beauty. But I will say, that is one of the answers that will make an impact in the industry. Fact is, brands owned by minorities usually fail because of lack of capital. The Fashion and Beauty industry thrives from visuals and visuals are pricey. So how do we create a platform that will help these brands receive the help they need to succeed by gaining more market share? Moda In Colour aims to be a main hub for minority brands in Fashion, Beauty and Art to gather key resources needed to grow their business.

 

  • Comments ( 3 )

  • avatar
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    Florence

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    • avatar
      Hugo

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